Instituto Cervantes
2020 Cervantes en línea.
Producto: Cursos de español online del Instituto Cervantes.
Propuesta de valor: La garantía del IC. Aprende con los mejores.
Desarrollo: Identidad Visual, Campaña de comunicación Online en 27 paises. Merchandising. Mobile.
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Personajes Ilustrados portavoces de una comunicación global y homogénea.
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Adaptación a 27 países
Creación de personajes customizables para representar la diveridad étnica de los distintos mercados
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